Can ‘My Story Marketing’ be Effective?
Perhaps you have heard all the buzz lately about the term ‘My Story Marketing’. Many want to know what it is and whether it can possibly help their business. We all have our own personal story and for some of us it could be a very compelling one at that. However, if no one ever hears our story, then it will definitely not have any impact on our business.
So how do we get our unique story out there for all to see? The main avenue for doing this is through the social network marketing scene. Some of the more popular ones are Facebook, YouTube, Twitter, MySpace and Squidoo. Each of these has different features, but they all put their emphasis on communication between people.
There is a section on all these sites where you can tell visitors all about yourself. This is something that many people don’t properly utilize. They just put one or two sentences up there that don’t tell the reader very much at all. Here is your chance to tell your story and connect with others. This is your opportunity to draw people in.
If you have your own website, mention it and state that you are the creator of it. Make sure you tell them something interesting about yourself. This might be a little challenging for a young person, but even they have had many unique things happen to them. Certainly, an older person can shine here because they will have so many exciting stories to choose from.
Whether you are young or old, make sure you talk about a major problem that you faced. Go into some detail about this. Perhaps at one time, you were on the verge of declaring bankruptcy. Explain how desperate you were to find a way out. Don’t be afraid to be personal. You want people to relate to you on a deep level. Now that you have their undivided attention, go ahead and tell them about the solution. A good phrase to use is “all that changed when….” Here you explain your business opportunity and how it turned your life around.
The final stage to ‘My Story Marketing’ is a call to action. For some reason, people shy away from asking for what they want. There can only be two responses, and that’s ‘yes’ or ‘no’. So we have a 50% chance of getting what we want by asking. What should we be asking them to do at this final stage? We should ask them to click on the link to our website and enter their name and e-mail address so that they can receive additional information. As each site has different regulations, make sure you are not violating any of them in the manner you show your website address.
This is not a get-rich-quick scheme but if done right it can certainly create riches. Remember, you are in the business of building relationships with people who will trust, respect and like you. This does not happen overnight. Let me tell you about a friend of mine. He has developed a following of many thousands of people over the years and he recently learned of an opportunity that he thought was excellent. He told his followers about in on Twitter and within a week he had earned over $40,000.00 in affiliate commissions.
This would not have happened for my friend if he had not utilized the ‘My Story Marketing’ philosophy and told his unique story. That story resonated with many people and they in turn told others about him and his following grew. This is something we can all do. In fact, this is something we all must do, if we want to stand out from the crowd and be part of that 5% who are highly successful in the network marketing business.
