by Jan Shimano
If your goal is to achieve success as an internet marketer, then you are definitely going to have to stand out from the crowd….and let me tell you, that crowd is actually a multitude!
Literally thousands of people are selling the very same product and information as you are. How are you going to get people motivated to follow you instead of all those others? One very powerful way, is by branding yourself.
If you look up ‘brand’ in the Webster’s Dictionary, it will state it means a mark made by a hot iron, a trademark or a mark of infamy. When an animal is branded with a hot iron, it is then easily identified as belonging to its owner. The good news is, you don’t have to go to that extreme to brand yourself!!! However, you are going to have to take some type of action to permanently distinguish yourself from the hordes of other people out there, who are trying to attract the same prospects. This is going to take a lot longer than branding an animal, but it is going to be well worth the time and effort.
To start with, we have to ask ourselves some serious questions. For instance, what impression do I want to leave with others when they meet me, whether in person or online and am I willing to stay the course and remain true to my ideals? Make sure that you really go through this process because once you decide how you want to be perceived, it is going to be difficult to backtrack and make changes down the road. If we waver in that way, people are going to lose trust in us and look for someone else to follow.
Once we have the right mindset about who we really are and what makes us unique, we then have to figure out a way to be seen and heard. Right now the hottest way to do this is through the social media networks. The most popular ones at present are Twitter, Facebook and YouTube. It is necessary to have a presence on all three sites and we must make sure that we portray ourselves consistently if we want to be believable.
It is not sufficient to just visit and post on these sites now and again. You will get lost in all the traffic. If you want to create a large following you have to allow people to really get to know you and see how unique you are. You can only do this by posting every day, and on Twitter it is advisable to post a few times a day. Interact with others. When they ask a general question don’t wait for others to answer….type in a answer yourself right away. This is what ’social networking’ is all about!! Yes, it’s about getting to know people and developing a friendship with them, so that they come to like and trust you.
It’s the ‘kiss of death’ to try to imitate someone else. No one can be as good as that person, because no one else IS that person! Just as no one else can be as good as you, because you are unique. You have got to let your uniqueness shine through. People are going to relate to you, because you have what they have been looking for. We all resonate with different people and the people attracted to me, for instance, might not be attracted to you, and vice versa. By doing this, you will gradually build up a following and these people will then be part of your ‘list’, and when you recommend something to them, they will undoubtedly listen.
Just remember, you do not want to be one of the crowd….it’s your aim to stand out in the crowd….in fact you want to be head and shoulders above everyone else in the crowd!! Believe me when I tell you that this is absolutely possible. You just have to identify your own uniqueness, put yourself out there for the world to see, stand back and watch it all happen!!
About the Author:
Jan Shimano was District Manager for Health & Welfare Canada for a number of years. She was also self-employed as a Nutritional Consultant and a Master Herbalist. She is currently a
Business & Health Coach and runs her own
internet marketing company from her residence on Vancouver Island. Jan invites you to view some of her videos at www.YouTube.com/1jinny