Will 3 Way Links Boost Your Page Rank?
Link activity is the number one factor that the search engines focus on when deciding on your pagerank. Don’t worry if you don’t know what this means, just read below.
Links that point towards yoursite are known as inbound links.
Outbound links are the links you have on your site, that point to external sites.
Internal links point to other articles within your site, from any page of your own site.
Reciprocal links are exchanged with other sites. You agree to swap links and then both link to each others sites. Search engines do not always see these as valuable.
Google looks at the number of outbound links you have from your website and compares this to how many inbound links that are pointing in towards your site. If you have a lot more outbound links, than inbound it could have a negative effect on your page rank, which could result in less traffic and fewer sales for you.
Many people focus all their energy on getting one way links through directories and articles, but this can take a lot of time and the sites aren’t always related to your niche (Google prefers it when they are). There is another way and it is a lot more effective. It is called Three Way Linking and literally catapulted one of my unknown sites to the top of the search engines, which in turn helped me to get out of debt. Three way linking is an ingenious strategy and can work in many different niches. It has already worked wonders for a lot of people.
So how does Three Way Linking work?
I am sure you know, normally when setting up a reciprocal link to a site, you link site A to site B and vice versa, whilst this is no bad thing, Google much prefers one way links and will reward your site with a higher page rank if you have these one way links coming in. Three way linking uses three different sites from one niche. Site A links to Site B, Site B links to site C and site C links back to site A.
Three way links are extremely high quality, as each site receives a unique link.
In conclusion, this technique is much more helpful and effective, than spending ages chasing down reciprocal links. You don’t even have to find three way links manually, as there is software that can do it all for you. Basically once you have spent 5 minutes setting it up, you can set it and forget it. When you check back you will see an increase in page rank, traffic and sales.


